The deep-rooted Indian textiles, digitalisation of prints, and vegan fabrics come together to make the brand ‘ARSHIA SINGH’.
A combination of accentuating the ‘karigari’ of our country’s artisans as well as showcasing the modern digital prints to curate a statement fashion piece is what ‘AS’ has to offer to its consumers. Blending traditional Indian craftsmanship with contemporary aesthetics, all while maintaining affordability and quality.
Singh’s intention is to bring her audience closer to exclusive custom-fitted, comfortable, affordable luxury fashion that is 100% cruelty-free. To avoid waste, the brand produces clothes only on demand for each order. It is a 360-degree ‘MADE IN INDIA’ brand using Indian resources and manpower throughout the supply chain.
The collections can be defined from a varied range right from the ‘phulkari’ handwork in Western silhouettes to block prints from Rajasthan, intricate embroideries, and in-house digital prints. The brand AS is committed to ethical practices. Therefore, we pride ourselves on emphasizing the usage of vegan fabrics such as muslin, hemp, mul, and jute along with fusion, patchwork, and attention to detail.
Singh aims to provide her audience with eccentric and hassle-free silhouettes to be worn by women and men worldwide who appreciate the artistry and craftsmanship behind each piece. ‘AS’ extends its creativity to live up to the standards of 100% inclusivity in size, age, gender, race, and sexual orientation. Arshia Singh believes that fashion is not just about the latest trends, but also about self-expression hence, ‘AS fits,’ luxury garments intend to bring out each patron’s individuality.
About the designer
With 4 degrees namely, in economics, marketing, digital marketing and liberal arts, Arshia was and has always been drawn towards the beauty and intricacies of Indian textiles, embroideries and the technology behind digital print and artwork. Growing up in India, she was mesmerized by the rich colors and patterns of traditional fabrics. She dreamed of creating a fashion brand that celebrated the heritage of these textiles, detailed hand as well as machine embroideries while also incorporating modern design elements like digital prints.
Singh set out to create a seamless fusion of the old and the new. A brand that would bring her vision to life by combining the timeless beauty of Indian karigari (craftsmanship) while embracing digital innovation. Each garment tells a story of the rich heritage of our country, while also pushing the boundaries of modern design.